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TGAL
Think Global. Act Local
ORB's guiding principle of "think global, act local" is at the centre of sustainable agriculture, in which global challenges such as climate change and resource scarcity are overcome by regional associations of companies and agricultural businesses. ORB brings these players together in a Germany-wide network in order to jointly develop open basic technologies and apply them in agriculture.
The "think local, act local" approach enables ORB to develop regional solutions that are tailored to the specific conditions of a region, such as climate, soil types and traditional practices. Local resources and stakeholders are involved in order to create an infrastructure that makes global knowledge and innovative technologies available locally and ensures their long-term maintenance and further development. This strengthens local communities, supports the regional economy and promotes sustainable, locally anchored value creation.
SDG's
Sustainable Development Goals
The Sustainable Development Goals (SDGs) are goals defined by the United Nations to promote sustainable development worldwide. ORB is guided by these goals and develops technologies that help farmers to overcome the environmental and social challenges of modern agriculture:
- SDG 2: Zero Hunger: ORB contributes to food security by automating and scaling up food production.
- SDG 3: Good health and well-being: ORB promotes the cultivation of healthy vegetables through sustainable farming practices.
- SDG 6: Clean water and sanitation: Precise irrigation technologies save up to 75 % fresh water.
- SDG 8: Decent work and economic growth: The integration of robotics into agriculture increases the attractiveness and innovative strength of the profession, as it reduces physical strain and offers opportunities for further technical training in future-oriented areas.
- SDG 9: Industry, innovation and infrastructure: ORB develops open, scalable technologies and promotes the digitalisation of agriculture in order to future-proof the industry.
- SDG 11: Sustainable cities and communities: The field-to-fork strategy enables ORB to market agricultural products directly and locally, which shortens transport routes and minimises the ecological footprint.
- SDG 12: Responsible consumption and production: ORB relies on cycle-orientated systems such as reusable vegetable crates to avoid waste.
- SDG 15: Life on land: ORB promotes biodiversity through targeted cultivation methods and sustainable technologies that protect the environment.
PPPs
Public-Private-Partnerships
Public-private partnerships (PPPs) are collaborations between public institutions and private companies that work together to realise projects more efficiently and effectively. ORB uses PPPs to combine the strengths of both sectors: public funding ensures the realisation of public welfare goals, such as the promotion of organic farming or the safeguarding of regional food supplies. At the same time, private companies contribute expertise, innovative strength and capital to implement projects efficiently.
These partnerships make it possible to realise large projects faster and more cost-effectively by sharing risks and returns. For private companies, PPPs offer the advantage of being backed by public funding, which is particularly important for large initial investments. The ORB supports its members in realising technology potential from research to market launch, even if economic expectations lag behind ecological and social goals in the early stages.
One example is the conversion to organic farming, where the first few years often bring lower yields. ORB developments made possible by PPPs and corresponding funding can provide a remedy here by enabling intelligent digitalisation and automation solutions to achieve both ecological and economic success in the long term.
CCCs
Cross-Company-Collaborations
CCCs are partnerships in which different, independently operating companies pool their resources, knowledge and technologies in order to bring innovative products or services to market faster and more efficiently. This co-operation can take the form of joint research and development, co-marketing, strategic alliances or joint projects. CCCs are particularly crucial in industries where the speed of innovation and technological advances make the difference. Through such collaborations, companies can achieve competitive advantages, share risks and open up new markets.
Different companies often develop and research similar solutions in parallel, which ties up valuable resources and slows down innovation - a problem that can be particularly critical for small companies and start-ups. The ORB aims to tackle this challenge by bringing its members, especially companies, together in cross-company collaborations and thus pooling their strengths to drive innovation faster and more efficiently.
